One example of a successful campaign was the one that they ran last year. IKEA has also taken advantage of Pinterest's new advertising formats such as shopping ads, which has helped them lower their cost-per-click (CPC). Part of the reason behind the furniture store’s Pinterest success is that the audience is already 'engaged' in projects like décor, so the people that use the app or site are essentially already planning to purchase specific products.
With over 10 million monthly viewers and over 500,000 followers on the IKEA USA page alone, they have established a global presence. IKEA is one of the best examples of a global company that has used social media to its advantage in innovative ways. She also has a ton of boards, and while topically there’s a broad variety of subjects, each board has a somewhat specific focus – for instance, there’s one devoted to just packaging. Not only is she talented at sourcing some of the most beautiful images, she also chooses modern, quirky designs of just the sort that would appeal to a Millennial creative demographic. Joy is the ultimate example of how a creative professional can boost their personal branding power. And it doesn’t hurt to be a visual professional who’s well-versed at the art of self-promotion. It helps that most of her followers are genuinely interested in her visual design and creative concepts. This designer and blogger has built her pinning empire using a few key strategies and a lot of high-quality images.
With well over 13 million followers and 4.4 million monthly views, she is the number one most-followed person on the platform. Joy Cho (Oh Joy!) is truly the queen of Pinterest, and she shows no signs of slowing down. So, what's all the fuss about? Let's take a good look at three examples of successful Pinterest advertising campaigns to find out more about the many ways businesses can incorporate this innovative social media tool as a key part of their social media campaigns. This misunderstanding results in part because it's such a visual platform – if people think they don't have anything to "show", then they probably think the platform is not meant for them.Īccording to Marketing Week, there are 100 billion pinned images and 2 billion boards on the site, with over 90% of active pinners claiming that Pinterest guides their purchasing decisions – which is why Adweek agrees that brands shouldn’t miss joining and capturing the attention of 200 million engaged pinners. Many brands still underutilize this social media channel because they don't understand how it can add value to their business.
Many of us think of Pinterest as a place for just fashion, décor and DIY crafts - and if we don't use it ourselves, it's probably not even on our radar for business. Are you someone who is interested in using Pinterest more but you're just not quite sure how? Well, you're not alone.
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